First Impressions Last

The digital revolution is here and it’s perfect for small charities to take advantage of this low cost or even free, service that will help your charity to reach out to your target audience.

All Ways Network is hosted it's second free webinar session:

First Impressions Last: Introduction to Digital Marketing

Lead by Rooful Ali, Freelance Creative Director (

Rooful’s background is somewhat unique by name and nature. He qualified as a Chartered Accountant with a leading global firm. He gained an invaluable insight into small and medium sized businesses through his experience in Audit and Assurance. Over the past 5 years he undertaken freelance advisory projects for start ups and organisations from diverse backgrounds. He offers both commercial and creative advisory services which includes branding, design and photography. In his spare time he runs a social enterprise, Emerald Network, connecting Muslim professionals – which he founded in 2004.

In the webinar, Rooful covered points that helps make a lasting first impression:

· Introduction to digital marketing (DM)

· Overview of digital channels

· Devising your DM strategy - campaigns, budget, time frame etc.

· Putting your strategy into practice

· How to measure success

· A chance to ask Rooful your DM questions


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