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HMRC clarification on digital advertising VAT will result in ‘significant savings’ for charities


The Charity Tax Group has welcomed the development as ‘good news for charities’


A change in tax policy on ‘digital advertising’ is expecting to result in “significant” savings for charities following a campaign by the Charity Tax Group (CTG).

In a previous ruling, HM Revenue and Customs (HMRC) had said digital advertising should be subject to VAT, and sought to raise assessments to recover VAT from some advertising agencies.

According to the CTG, this would result in “millions of pounds of irrecoverable VAT” being passed on to charities.


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