How philanthropists can lessen the effect of COVID-19

For many charities, the effects of coronavirus have been catastrophic.

Organisations that are, at their very heart, reliant on spending time face-to-face with people – both to raise funds and deliver charitable initiatives – have had to uproot their ways of working and begin again. That’s no easy task for even the biggest, best-funded charity, let alone the many small charities and foundations with small staff numbers and little technical infrastructure.

Private donations – big or small – have the power to help tackle such issues by helping struggling charities to emerge from the crisis phase and look to the future. The effectiveness of mass fundraising and one-off major donations has been demonstrated by individuals throughout the pandemic – a prime example being Captain Sir Tom Moore whose fundraising for NHS Charities Together totalled an astounding £32.8 million.

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