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One-off donations through one platform increased by more than 500% in lockdown


One-off online donations swelled by 561% in the three months to 30 June 2020, compared to the same period of 2019, via WPNC’s goDonate platform.


Donations were to organisations such as NSPCC, Prostate Cancer UK, Stroke Association, The Firefighters Charity and Battersea.


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This relatively new online donation platform is aimed specifically at helping smaller charities raise more funds.


goDonate, an online donation platform has been created by WPN Chameleon’s digital team Addition. It has been designed to provide an engaging and simplified donation journey for supporters, using payment technologies including Apple Pay, Google Pay and PayPal to make donating easier by minimising the number of fields the donor has to complete.


The platform’s backend integrations have also been tailored to reduce internal admin and management, while other features are customisable to track supporter donations and improve the overall user experience with tailored content for different campaigns and appeals.

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